Yes, you could says these BEFORE sites were “graphically challenged,” but more importantly, they suffered from an absence of Message, Purpose, and Action (ease of use for the website visitor). Today’s website needs to quickly confirm for their visitors that the information within is what they want and easy to find, otherwise their visitor quickly chooses the next site available in their search query list. It’s a rough web out there, and if your visuals don’t grab and lead, then you’re exited in milliseconds. Here are a few BEFORE & AFTER examples of how we have helped others:
