People, particularly during these difficult economic times, are always looking for ways to cut back. They’re looking for coupons and opportunities to save money and get the most for their investment.
You can use this motivator, the ability to save money, to grow your business. Here’s how:
#1 Coupons can be published on your website to drive traffic. You can publish coupons on your site for your own products or services or for other products or services. Promoting the coupons on your site is as simple as including it in your other marketing strategies. You can Tweet about the coupons, post a link on Facebook, advertise them in your newsletter or other relevant newsletters.
#2 You can host a contest to drive traffic to your website. Sweepstakes are a great way to drive traffic to your website. You can give away cash, products or services and they don’t have to be directly related to your website. For example, if you have a website devoted to healthy eating, you could give away a stand mixer, a juicer, a $1000 in groceries, or a membership to a grocery delivery service. The options for what you give away are limitless.
The key is to make sure what you give away is something your prospects and target audience will be attracted to. If, for example, you’re giving away a $500 bankcard, then you’re going to get tons of traffic to your website but much of that traffic isn’t going to be interested in your products or services. Additionally, you want to make sure you’re getting something in return, ideally an email address and permission to market to that person.
#3 One of the benefits of coupons and contests on your website is that they are both very easily tracked for success. You can track how many people enter your contest or sweepstakes and you can track how many people download your coupons and how many people actually use them.
Because coupons and contests are a great traffic generation tool, you won’t lose profits by offering discounts and by giving away products or services. The return on investment can be quite significant because your list will grow exponentially and you’ll be able to market to your growing list for years to come.
Remember that when you use coupons and contests to drive traffic to your website, you will also want to create a marketing strategy to draw attention to those coupons and contests. A press release, newsletter announcements, advertisements and the strategies we mentioned in #1 are all great ways to draw attention to your tactic. Before you create your next coupon or contest, make sure your budget can afford it. Crunch the numbers and then get started driving traffic to your site with these two remarkable tools.
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